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2023-09-18

Debe Flow Group welcomes Daniel Persson as the new CEO of Vermeer Viking

Debe Flow Group and Vermeer Viking, a leading supplier of first-class construction equipment in Sweden and Norway, are pleased to announce Daniel Persson as new CEO of Vermeer Viking, starting on September 18. With solid experience in the construction industry and a strong background in leadership roles, Daniel is set to bring fresh perspectives and innovative strategies to drive the company's growth and its commitment to maintaining customer satisfaction.

Daniel Persson has extensive experience from his previous roles at SITECH Sweden AB, SMP Parts AB, and SVAB Hydraulik AB within the construction industry.
   - I feel proud to join the Vermeer Viking team and become part of the Vermeer organization, which is a company known for its good reputation and status as a premium brand. With the help of Vermeer Viking's broad product portfolio and commitment to quality, I believe it will pave the way for significant growth in the coming years. My vision is to build strong and long-term relationships with customers through high service and support, says Daniel Persson.

Vermeer Viking founders, André Hoondert and Judith Hoondert, remain in the organization, which is important for the upcoming journey.
   - We feel incredibly privileged and proud that our Vermeer Viking team and family have become part of the Debe organization. We look forward to achieving new goals together with Daniel, Debe Flow Group, Vermeer Viking, and our suppliers where we can continue to support our customers and achieve further growth, comments André Hoondert, shareholder and CSO of Vermeer Viking.

Oscar Heydorn, CEO of Debe Flow Group, emphasized the company's growth-oriented vision for Vermeer Viking and its commitment to customer and team membership.
   - We look forward to working with Daniel and Vermeer Viking and building on that foundation to support our customers who do important work in Sweden and Norway, says Oscar Heydorn.

About Vermeer Viking:
Vermeer Viking is a premium supplier of construction machinery in Sweden and Norway, offering a wide range of high quality products and dedicated customer support. With a commitment to long-term relationships and exceptional service, Vermeer Viking has earned its reputation as the equipment supplier of choice in the industry.


About Debe Flow Group:
Debe Flow Group is a forward-thinking organization focused on promoting growth and success in its subsidiaries. With a strong commitment to its customers and partners, Debe Flow Group provides strategic support to companies like Vermeer Viking, enabling them to reach new heights together.


For further questions or media inquiries, please contact:
André Hoondert, founder Vermeer Viking, andre@vermeerviking.se, +46 705 388 170
Oscar Heydorn, CEO at Debe Flow Group, oscar.heydorn@debe.se, +46 705 601 859

Debe Flow Group welcomes Daniel Persson as the new CEO of Vermeer Viking